As the world’s largest online retailer, Amazon endorses strict FBA listing image optimization guidelines. With 1.9 million selling partners globally, it’s only fitting to utilize the AMZ image optimization service to stand out in an overly crowded marketplace. The idea advertised here is to help prospective consumers visualize themselves with your product, which in turn helps them make informed decisions regarding investments. The more optimized the image, the more views it’s likely to experience.
Your Amazon image plan should consist of three major types of images: (1) the main image is the product’s master shot against a white background which showcases what customers should expect when unboxing, (2) the infographic image reflects upon the benefits of availing the product and contains text to emphasize the features further, and (3) the lifestyle image is explicitly designed to present the product in action; i.e., what real-world problem it resolves.
Did you know the human brain can process pictures 60,000 times faster than text? Attractive imagery that complies with product image requirements for Amazon is likely to keep potential buyers from moving forth to another listing. Implementing image optimization strategies helps increase conversions and click-through rates.
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