Have you noticed the number displayed against your listing in the product description section? This is the Best Sellers Rank awarded by Amazon to indicate how well your product sells online, which appears after a successful sale. Current and prior sales, pricing changes (including sales and promotions), and competitive products contribute to Amazon’s BSR. But the question of the hour remains: why do you (as an online retailer) have to care about Amazon’s product ranking?
Amazon product ranking speaks on behalf of your product’s visibility status to your customers. Failure to improve product ranking results in lesser traffic and fewer sales. We positively influence organic rankings on Amazon by perfecting the product profile, which is the first thing prospective customers come across. The practice involves incorporating search terms in product titles, optimizing product descriptions, and promoting product listings. Finessing organic ranking ultimately leads to success in Amazon Best Sellers Rank.
When an Amazon user searches for a product, the results undergo a detailed two-step process. Firstly, Amazon uses search terms to gather relevant product catalog results. Secondly, it ranks the products as per their relevancy. Understand Amazon sales and ranking strategies with AMZ Branding Solutions.
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“I can’t believe my products have made it to the top 10 featured ones on Amazon. AMZ Branding Solution’ really understood my dilemma for sales and ranking and turned it around 360 degrees.”
“I’ve collaborated with AMZ’s storefront and EBC designer over the past month, and I’ve always found them extremely accommodating. Highly recommend this agency for anyone who’s seeking support with Amazon.”
“Availing AMZ Branding Solutions services has helped up my sales drastically. They were able to draft brand content and optimize listings in ways that boosted rankings.”
“They handled my Amazon store excellently and their team is highly responsive. They not only kept us updated about the progress, but also entertained all the buyer's queries really well. I recommend their Amazon marketing services.”
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